“90s” Coffee Shop
Before (Prospect)
1. My Target Market
*Demographic – 25 to 40 years (generation Y – 1981 to 1996 born)
*Geographic – Mandalay
*Psychographic – want to escape from day to day noise
2. My Message To My Target Market
*Business Message – “Get back to 90s”
*Promotion Message – “Leave your phone and get a free coffee”
3. The Media I Will Use To Reach My Target Market
*Facebook Page
During (Lead)
4. My Lead Capture System
*Visit 5 times and get a Member Card
*Member card previlege – 10% discount for all items, 1 year duration
5. My Lead Nurturing System
*Members’ Dinner – quarterly
*Birthday gift to members
6. My Sales Conversion Strategy
*Systemize Sales Process
*Sales Training
After (Customer)
7. How I Deliver A World Class Experience
*build a strong culture of “customer-oriented”
*Personalized service
8. How I Increase Customer Lifetime Value
*prioritize good customer experiences
*customer loyalty programs – point system
9. How I Orchestrate And Stimulate Referrals
*prioritize good customer experiences
*WOM marketing
“90s” Coffee Shop
Before (Prospect)
1. My Target Market
*Demographic – 25 to 40 years (generation Y – 1981 to 1996 born)
*Geographic – Mandalay
*Psychographic – want to escape from day to day noise
2. My Message To My Target Market
*Business Message – “Get back to 90s”
*Promotion Message – “Leave your phone and get a free coffee”
3. The Media I Will Use To Reach My Target Market
*Facebook Page
During (Lead)
4. My Lead Capture System
*Visit 5 times and get a Member Card
*Member card previlege – 10% discount for all items, 1 year duration
5. My Lead Nurturing System
*Members’ Dinner – quarterly
*Birthday gift to members
6. My Sales Conversion Strategy
*Systemize Sales Process
*Sales Training
After (Customer)
7. How I Deliver A World Class Experience
*build a strong culture of “customer-oriented”
*Personalized service
8. How I Increase Customer Lifetime Value
*prioritize good customer experiences
*customer loyalty programs – point system
9. How I Orchestrate And Stimulate Referrals
*prioritize good customer experiences
*WOM marketing