Sapwar Marketing Campaign
Objectives
Introduce new brand of HR software, generate interested
prospects
Duration
Jun-Aug, 90 days
Campaign Components
4-part webinar series, Social media ads, Tech summit
Target Audience/Segments
HR professionals, Tech company CEOs
Key Messages
Provide a glimpse or future HR work, Show how we complete
Campaign Goals
1000 RSVPs to webinar, 4 deals
Budget
$100k
Expected ROI ($)
5X Campaign spend to booking ROI