XYZ Clinic in Mandalay
Existing products/services
New products/services
Existing Markets
Market Penetration
Existing Product, Existing Market
eg. Promote Clinic services in Mandalay
Product Development
New Product, Existing Market
eg. Extend Laboratory Services in Mandalay
New Markets
Market Development
Existing Product, New Market
eg. opening new clinic in Yangon
Diversification
New Product, New market
eg. Extending Laboratory services in other towns