ABE Level 5
Objectives
To get 10 paid students
Duration
18 days
Campaign Components
Content marketing
Story-telling marketing
Meet our students
Ads strategy
Target Audience/Segments
Undergraduate students
Age less than 21
Key Messages
Affordable quality education recognized worldwide
The foundation of securing a job anywhere
Continue your education
Campaign Goals
YEC Flagship Product – ABE Level 5
YEC – We empower people with passion
Let people know the above facts.
Customer acqusition cost < $30
Budget
$1500
Expected ROI ($)
$1000 x 10 = $11000
50% = $5500